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Friday, November 4, 2011

Florence and the Machine "What the Water Gave Me"

One of my favorite groups is Florence and the Machine. On there new album the song "What the Water Gave Me" in a hit. I love the song! The video incorporates their signature sound that I love. It has a 70's/hipster/bohemian vibe to it. They also use some really cool camera affects including a mirrored effect and something that looks like a double exposure. These effects are repeated throughout the video. I noticed there are a lot of extreme close up shots in this video. There is also over the shoulder shots and an rewinding effect. It just looks like the film goes backwards for a minute which I really liked. Over all the video has some great effects that I think enhance the song even more! I have tried to put a link to the video but you might just have to copy and paste this to your browser.

http://youtu.be/am6rArVPip8

1 comment:

  1. How do you think the visual effects are contributing to the song's meaning? How are they connected?

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